This post is not like my usual content. This is not a how-to nor is it a product review or diary entry.
I’d like to take this opportunity to talk to everyone, not just my newsletter subscribers, about changes on the site.
No, these changes will not really affect the way you interact with my site as a reader, no worries. Most of these changes are visual or in marketing, so you’ll notice the changes but they won’t change your experience much.
No, these changes are not with my content. But how I market my site and my content. I will still be doing monthly posts on my bullet journal, lifestyle, organization, Ipsy review, and mental health. The schedule is unchanged and my approach to creating quality content is not any different.
Now that you’ve read about what these changes are NOT, here is what they ARE.
First, you have probably noticed that over the past couple of months Jihi Elephant’s set up, or site theme, has changed several times. I have on the hunt for a theme that fits not only me as a writer and creator but the site and its readers. I wanted simple, cute, elegant, modern. I believe I found it.
After I found a theme I was on the lookout for a new logo. I had created my previous logos and was not in love with them. I do some art on the side, but I could never get what I wanted into the computer and on my site. I could draw it and take a picture, but then the quality suffered. It is my aim to provide you with my best quality and content. Logos included. I talked to a close friend of mine with designing experience and asked her to help me out. She did! Read about her HERE, or click the image below:
So, with the new logo, I am changing the feel of my site.
What does this mean? It means I am no longer marketing as a lifestyle, organization, and mental health blog. I am now marketing as a Millennial Blog. I have found that a lot of my topics focus on millennial topics or are that which Millennials most enjoy. Now, if you aren’t a millennial don’t be offended. Millennials have been given a bad rap by many other generations. But this post isn’t about the politics between generations.
These changes have been a long time coming. I knew there was something about my marketing that I didn’t love, but I couldn’t put my finger on it. After browsing a ton of other blogs looking for ways to improve my own, or reading for pleasure, I came across a few Pinterest boards that were millennial-centered, I also began working with Page Flutter. It occurred to me that these boards and topics of these other blogs were so similar to my own and they were marketing as millennial. I needed to hop on board because it felt right.
There you go! Jihi Elephant is now a Millennial Blog.
What do you think of the new logo and marketing strategy?